BRENDA GUEVARA

Hello! I'm Brenda but know me as a Bren, an Audiovisual Communicator with a passion for creativity. My background in architecture and shift to Audiovisual Communication and Interactive Media have given me a unique mix of technical and creative skills. I've worked in various marketing and content creation roles, always aiming to communicate brand values and improve customer experiences. With a keen eye for detail and a strong grasp of digital tools, I am dedicated to bringing innovative ideas to life and contributing to the success of any organization I join.

BIOGRAPHY

From a young age, I've been deeply passionate about literature, writing, and drawing. This innate love for creativity initially led me to pursue architecture for five years at university. However, my true calling soon became clear, prompting a shift to Audiovisual Communication and Interactive Media. This transition allowed me to refine my skills in content creation and management, aligning my career with my creative interests.

In my professional journey, I have gained diverse experience in marketing and content management:

  • The Meteor Company: Developed and executed content strategies and marketing campaigns.

  • Motivo: Served as an Associate HR Consultant, focusing on talent management and development.

  • Bioderma: Managed marketing campaigns, ensuring a consistent brand message.

As an Audiovisual Communicator with robust experience in marketing and content management, I aim to thrive in creative and dynamic settings. My objective is to convey brand values and boost product and service visibility through innovative and effective marketing strategies. I seek opportunities that foster professional growth, contribute to organizational success, and enhance my technical and creative skills.

EXPERIENCE

The Meteor Company

CSO - Marketing and Content Area (Hybrid)
May 2023 - May 2024 (Lima, Peru)

  • Developed content strategies and participated in executing marketing campaigns.

  • Utilized advanced tools for creating audiovisual materials.

  • Managed communities and devised content strategies tailored to products or services.

  • Analyzed data to focus on conversions and loyalty strategies.

  • Created personalized marketing strategies for social media.

Motivo Inc.

Associate HR Consultant (Remote)
January 2023 - April 2023 (Tokyo, Japan)

  • Managed and developed talent.

  • Implemented HR policies and procedures.

  • Advised on employee selection and retention.

  • Developed strategies to improve employee engagement and satisfaction.

  • Led B2B marketing campaigns.

  • Maintained Motivo's brand equity.

Bioderma Laboratorio Dermatológico

Social Media & Content - Marketing and Content Area
June 2016 - December 2016 (Lima, Peru)

  • Crafted general content.

  • Developed and managed marketing campaigns.

  • Implemented inbound marketing strategies.

  • Created SEO-optimized content for social media.

  • Analyzed data to focus on conversions.

EDUCATION

Universidad Peruana de Ciencias Aplicadas Audiovisual Communication and Interactive Media
2019 - 2024

Universidad Científica del Sur Technical Architecture
2012 - 2016

HubSpot Academy
Inbound Marketing (certification)
2020

Coursera
Introduction to Software Product Management (certification)
2020